Why Ecommerce website need a mobile app
Smartphones continue to become the best medium for viewing and receiving information at the world today, mobile apps become increasingly important for businesses. While its considered to be an additional luxury for a web-based company, apps are now becoming a necessity to engage users constantly and stay ahead of the competition.
This is one of the best sectors which will benefits building mobile apps is e commerce as apps which allows companies to be at the right fingertips of customers when they are ready to make purchase. Alibaba website when its mobile application saw the best incredible 76% increase in total sales.
In addition to immediately increasing conversion ratios, there are a variety of reasons why e-commerce companies need to build custom mobile applications for today’s mobile device driven technological landscape.
Preferred by Users over Mobile Browsing
This offering users have an application thats installed directly on to their devices which removes need to open a browser to find out the website and start to navigate. Mobile app simply lets on to your customers open up the app from its home screens and will have all information instantly infront of them without any need to change program.
78% of all smartphone users stated that they prefer to use a mobile app to receive their information than using a mobile browser, a number that continues to grow as apps become more intuitive.
Optimal User Experience
If a user have an app installed on to their phone such as username, payment information and password which is already stored. Especially important for ecommerce business which makes a perfect efficient for users to place an order through app.
All they need to do is open the app, find the product they are looking for, and submit the purchase. With a majority of abandoned purchases occurring at the payment stage on e-commerce websites, the natively stored payment information makes it simple for users to complete the purchase, increasing conversion rates.
Push Notifications and Constant Contact
Every e-commerce business knows how important it is to be able to connect with clients to share promotions, sales, and any other information that will help entice buyers to make a purchase. Push notifications are messages that are sent through the app and are displayed directly on the phone’s notification system itself, meaning the user will always see them.
It’s the perfect way to communicate a promotion or sale. The user simply taps the notification and can be taken directly to the purchase page on the app fast, effective and totally free marketing at its finest!
Once an application is downloaded to a mobile device, it will always be accessible even if the user does not have an Internet connection. This provides a major advantage as it allows customers to view your products no matter where they are, increasing the opportunity for them to make purchases.
Even if they are unable to finalize a purchase without a data or Internet connection, allowing users to create wish lists or fill their carts with products sets them up for an easy purchase in the future.
Building Your E-commerce Custom App to Increase Conversions
When you decide to create a mobile app for your business, it is imperative that you work with a professional and experienced development company that can offer you a wide range of functions that are necessary to maximize usability and sales.
Want to build your Ecommerce mobile app then contact at Gem3s